Lloyds Banking Group has hired Natasha Sayce-Zelem as director of digital and business platform across its homes business.
The lender says Sayce-Zelem will be responsible for “re-imagining and digitising the mortgage processes” across its brands “for customers whether they are buying, improving, or remortgaging their home”.
She will be based in the lender’s Wellington Place offices in Leeds and reports to group mortgage director Andrew Asaam.
The digital veteran joins from Amazon, where she served as the global head of partner engineering for Prime Video for the past four years.
In an 18-year career, she has also worked for Sky and managed the digital transformation of BBC Sport’s online platforms.
Lloyds Banking Group mortgage director Andrew Asaam says that Sayce-Zelem’s, “knowledge, vision and leadership will be key to the success of our commitment to delivering great experiences that deliver for our customers and continuing to stand out in the market”.
Sayce-Zelem adds: “Anyone who has been through the process of buying a home knows how unwieldy and complicated it can feel so to be leading a team dedicated to making that experience simple, straightforward and enjoyable, for millions of mortgage customers is something I can’t wait to get started on.”
