LiveMore has appointed Paul Lewis as sales director of mortgages as the company expands its later life lending proposition.
Lewis has more than 20 years of experience in the financial services industry and joins from Mortgage 1st where he was head of partnerships.
Previously, he has held senior roles across the industry, including as national development manager at Mansfield Building Society.
LiveMore has a growing focus on the equity release market bolstered by a successful January product range launch.
The appointment comes as a result of this, as sales director Les Pick transitions into the newly created role of sales director of equity release to lead the charge in this segment.
LiveMore says since he joined, Pick has played a “pivotal role” in expanding the company’s reach and building strong relationships with intermediaries.
LiveMore chief executive officer Leon Diamond says: “We’re delighted to welcome Paul to the team at such an exciting time for LiveMore. His experience and track record in financial services will be invaluable as we continue to expand and innovate.”
“At the same time, we are thrilled that Les will be leading our equity release strategy. He has been instrumental in our success to date, and his passion for the market will ensure LiveMore remains at the forefront of later life lending. This is a fantastic step forward for our business and the customers we serve.”